Product design lead from concept to launch

Like many sectors, the legal industry is facing massive change: digitisation is disrupting the status quo and companies who don't adapt risk being swept aside. Millennials are increasingly turning away from traditional legal firms and towards internet based offerings. We were approached to help the client enhance their offering by building a digital "law on demand" service in an effort to capture back the millennial market.
early design iterations including flow maps, naming, logo development and initial layouts.
Given the client was coming from a non-technical background, locase was heavily involved with the creation of this product from the outset, leading product design and development. This encompassed tasks ranging from initial mapping of user flow through the service through to sourcing and working closely with the developer who built the project. We also handled all branding work – from facilitating a collaborative naming process, through to logo development and creation of brand style.

An unconventional brand image for a legal business

Many approaches were considered, but the consensus was that picking up on the theme of "speed" would be engaging for the desired audience, for whom instant access to services and info is important. The branding and graphic style was created to reflect that theme. The resulting logo is simple, iconic and memorable. The typographic style hints at a "futuristic", space-age feel, without getting too nerdy.
logo design, styled for multiple purposes
The homepage introductory section explains process to user, illustrating how easy and efficient the product is to use. The visual feel is intended to create a sense of rapid gratification and the user's pathway through the site was created to be equally smooth. Users can jump straight into building documents directly from the homepage, making for a hassle-free experience for users.
Pricing page - users can choose to create a free document or pay to have further assistance from a lawyer.
Keep things fun and lighthearted on the confirmation screen by tying in the brand in a dynamic way and explaining the process in an accessible manner.

Just taking off!

The client plans to enhance the offering further and we're happy to be along for the ride. We will be consulting on further product development and digital marketing outreach.
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