Time for change
The client was very attached to their existing site, but there had been some rumblings that it may be getting a little long in the tooth, and wasn't representative of where the company had progressed to in recent years.
After discussing the issue in depth with the client, we recommended impartial user testing as the best way to explore the site's true public perception.
The testing found that the old site could be perceived as a bit "cheap", which may have been giving the wrong impression the level of service you could expect from the firm. And obviously, it did not align with how the company wanted to be seen!